Use your workwear to prioritise the safety and comfort of your team
First and foremost – above all your workwear needs to be practical for the job at hand, and your wider sector. That means it’s crucial to ensure that your workwear is designed around the safety and comfort of employees, and with due consideration to the types of diverse environments and tasks they undertake. If they’re frequently outdoors for example, you’ll need to consider supplying long sleeves and hoods, whereas if they work indoors with heavy machinery, short sleeves are best to minimise the chances of anything being caught.
On that note: compatibility with personal protective equipment (PPE) is absolutely essential. If there’s any safety gear that your staff need to wear, like safety gloves or goggles, their workwear will need to integrate seamlessly with them.
This resolution emphasises the need for a holistic approach to employee well-being, recognising that workwear is not just a uniform but a crucial component of the overall safety strategy, which can ultimately lead to improved productivity and job satisfaction.
Maintain brand consistency
Your second potential New Year’s resolution for your workwear focuses more on the visual identity of the company, emphasising the importance of brand consistency. In short – when your company website, employees and fleet vehicle livery are all recognisable with the same colours and logo, the work together to create a unified and memorable brand image. That makes it easier for potential customers to recognise and remember you, and it helps to build an internal sense of teamwork too, fostering a sense of belonging and shared purpose among employees.
It's also worth remembering that colours play a crucial role in evoking specific emotions and perceptions. Red or orange may convey excitement, while blue exudes trustworthiness. By aligning workwear with the intended brand message, you can also immerse employees in the ethos of the brand, cultivating a strong internal loyalty and organisational culture.
Presentation and company image
Lastly, company workwear has a surprisingly big role to play in defining your overall company image, so that’s worth paying particular attention to as a final New Year’s Resolution. Well-maintained, smart workwear communicates a sense of professionalism and value for employees, basically making a statement about the company's commitment to excellence.
On the other hand, workwear or uniforms in poor repair can speak volumes. After all, if a company neglects the appearance of its workforce, what does that say about its dedication to quality and attention to detail? A polished and well-presented team not only instils confidence in customers but also reinforces a positive perception of the company's competence and capabilities.
And of course, if you’re looking for the very best PPE or workwear for your team, look no further than us right here at City Workwear. We have a huge range of garments to choose from – as well as our extensive range of Personal Protection equipment, we also supply everything from T-shirts to polo shirts and sweatshirts. What’s more, all of our customisations are done in-house using our experienced team of designers and print machinists, so you can liaise directly with us to get exactly what you’re looking for. We also provide a FREE workwear printing and embroidery service and FREE delivery for orders over £150!
Feel free to take a look around our website to see what you can find, or alternatively give our team a call on 0330 004 0440, and we’ll be happy to help however we can!
